While I was stuck in traffic en-route to work the other day, I found myself daydreaming about what I liked and didn’t like about my day-to-day existence in the world of work. That mental exercise led to me asking myself some “ivory tower” questions about our marketing and advertising world;
- Wouldn’t it be great if you could spend as much time as you thought was necessary to ensure that the project you were currently working on was perfectly executed?
- Wouldn’t it be nice to know that a customer was willing to grant you whatever budget you believed was necessary to complete their marketing campaign?
- What if every day that you went to work you knew that you could throw yourself wholeheartedly into completing that particular day’s plan – without having to interrupt yourself to deal with unanticipated issues? (Yeah, like that would ever happen!)
- How would it feel to know that every vendor you dealt with was every bit as committed to solving your customers’ problems as you are?
- What if you could always furnish your customers with a hard and fast completion date for every advertising/marketing project?
- What if everyone in the business world treated others the way they want to be treated?
- Is it even possible to completely tap into everything we know about marketing and advertising as we work on any given campaign? (Or do we have to live with the fact that we’re only human, and that frailty makes us overlook or forget things?)
I know that this “perfect world” will never actually exist. But I like to think that I do my best to answer a lot of these questions in the affirmative. Somehow though, outside events seem to be a constant impediment to getting everything right, but hopefully they always drive us in the direction of doing the best that we can with the time, budget, and talent allotted to us. That is really all that we can ask for…and all that we can ask of our colleagues. For me, getting close to that standard is usually more than enough and very satisfying indeed.